ผู้แต่ง : Robert East, Malcolm Wright, and Marc Vanhuele.

ปีที่พิมพ์ : 2013

เลขเรียกหนังสือ : 658.8342 Ea13C

A thought-provoking text that challenges readers to consider consumer behaviour in new and refreshing ways. The approach is distinctive. Readers are encouraged to reflect on their own experiences, as well as appreciate the insights provided by scholarship in psychology, sociology and marketing science. The authors not only discuss complex, one-off decisions, but also help us to understand routine behaviours that occupy so much of daily life – buying brands, patronising stores, watching adverts, making recommendations