ผู้แต่ง : Scott McCabe

ปีที่พิมพ์ : 2014

เลขเรียกหนังสือ : 910.688 R869

The scope and coverage of contemporary marketing issues with different perspectives makes the Handbook very unique in that it crosses not only disciplinary boundaries with critical and latest thinking but also links theory to the practical process of marketing   applications and strategies.  It is an excellent addition to the scholarly tourism marketing literature.  It is a must have book for anyone who is involved in tourism and destination marketing